EMPOWERMENT
OUR MISSION
We empower Santa Cruz local artists and passion-driven businesses to achieve their fullest potential. Through education, mentorship, and community, we foster sustainable growth and inspire purpose-led entrepreneurship. Our commitment is to nurture creativity, drive economic development, and build a vibrant, inclusive ecosystem where passion translates into vision, and visions become realities.
OUR EXPERTISE
WHAT WE BELIEVE.
We believe in empowering artists, musicians, and passion-based businesses with the knowledge and tools they need to manage their work effectively and achieve their goals. Our genuine interest is for you to eventually not need us anymore.
We believe in empowering artists, musicians, and passion-based businesses with the knowledge and tools they need to manage their work effectively and achieve their goals. Our genuine interest is for you to eventually not need us anymore.
We’re like you: we’re not doing it for the money. We believe that passion is the key behind every successful creative endeavor. Anything else is shallow. We build our business and coaching on finding and nurturing the 'why’ in what we do.
Art is a story to be told, deeply human, deeply individual. This is your power. We believe in staying true to your artistic vision and creating work that genuinely reflects who you are. We won't ever ask you to compromise on it.
Making a living with your art and being authentic is no contradiction. We believe that combining creative freedom with practical business skills is essential to sustaining and growing your passion. You can do one and do the other. We’d venture to say it’s imperative to do both.
Whether you’re covered in paint, blast out the funk, or design your own jewelry: Art is more than just a pursuit; it's a fundamental part of our humanity. We believe in championing art as an essential force that drives culture, emotion, and change.
We hold integrity and honesty in the highest regard. We genuinely care for and support our community. We believe, ethical, fair, and transparent business practices are essential for a thriving environment, and we stand by these values with unwavering commitment.
